She Exists
....is a multidisciplinary project merging art, textile, and personal narrative.
It was born from the need to question identity and the inner voice of a woman that is often silenced.
It's a journey back to the self — a dialogue between who we’ve become and who we truly are...
How it all began?
"She Exists was born in a time when I didn’t know who I was. I had shaped myself through expectations and patterns that never felt truly mine. Deep inside, I knew — this isn’t me. So I began to write. Not about myself, but about her – the version of me I hoped to become. Writing her in third person made it easier. There was no judgment, no correction, just freedom. And word by word, she emerged." , says Jovana.
About the project
Through the concept of a “wearable story” – a story that can be worn – the project raises questions about authenticity, transformation, and the way expression becomes an act of self-discovery. Through the art itself – the illustrations that form an integral part of the brand – it also invites action and encourages the wearer, making each design not just a visual expression but a source of empowerment. Every clothing piece from the SHE EXISTS collection is a remind of following her path — and that no one is alone.
Community
The SHE EXISTS community gives you a sense of belonging. The belief that you are enough. You will finally hear: you’re not crazy for thinking and feeling differently from what the world tells you. It will confirm that the voice whispering within you truly exists — and that it is Her. The one who knows the way. All you need to do is trust her, write her down, and become her.
So what it is?
It’s not just one more brand – it’s a calling. A reminder. A journey. To look inward. To listen. To express. To create your version of her – without permission, without apology. She is in you. Maybe hidden deep inside. But she exists. You don’t need to know who she is today, or even tomorrow. But start. Ask. Imagine. She exists in you – and you hold the power to create her.
